We're all different.
Step into who YOU came here to be.
It starts with connection. It grows through play. It transforms lives.
As a Play Therapist, everything I do has one purpose: to help others become the best version of who they came here to be. I call this approach a New Way: one that starts with YOU, exactly as you are.
Being different doesn’t mean being broken, and growth isn’t about “fixing” yourself. It’s about making choices that align with who we are, embracing growth through life’s challenges, and creating space for mistakes AND triumphs.
Because our worth is never hung on our ability to navigate life flawlessly.
This page highlights this New Way, the values that underpin my work, and the framework I use to bring it to life—what I like to call The Playful Path®.
And spoiler alert? If any of this resonates with you, you’re in the right place!
"The privilege of a lifetime is to become who you truly are."
-Carl Jung
We weren't taught to live this way.
We’ve been shaped to look outside ourselves for answers.
The world is full of voices telling us that others know better—what we need, how we should feel, or how to live.
But A New Way isn’t about outsourcing your wisdom. It’s about quieting the noise and reconnecting with your deepest source of knowledge—yourself.
I don’t have all the answers. (Side note: I’m a guide, not a guru!)
Because real growth doesn’t come from following someone else’s roadmap—it comes from learning to trust yourself in ways you were never shown how.
The best guidance? It doesn’t hand you the answers. It helps you uncover your own.
What is A New Way?
Being a parent isn't about perfect scripts, rigid rules, parenting hacks, or a ‘one-size-fits-all’ solutions. And neither is a New Way.
A New Way honours the truth that who you are—inside and out—shapes how you show up in the world, the choices you make, and what you need to thrive.
Sometimes you’ll get it wrong.
Sometimes you’ll get it right.
But when you walk A New Way, you know it’s about connection, not perfection. After all, we’re humans, not robots!
It’s about making choices that align with who you are, embracing growth through life’s challenges, and creating space for both mistakes and triumphs.
Because your worth - and your child's - has never been tied to 'getting it all right'.
Embark on YOUR Playful Path®
12 Guiding Principles of a New Way
These beliefs aren’t about ticking boxes or chasing some impossible ideal.
Think of them like sun beams—steady, predictable, and always present. Sometimes warm and soothing, sometimes piercing and relentless. Not here to dictate, but to illuminate. Not to impose, but to reveal what’s already within you.
They don’t ask you to change; they invite you to see. To recognise the light you carry—the flicker of resilience, the fire of self-trust, the glow of compassion. They guide you through life’s ups and downs, not as rigid rules, but as a reminder to be fully, imperfectly, powerfully you.
Because A New Way isn’t about following someone else’s map—it’s about using the light to navigate your own. Walking with intention, curiosity, and heart, even when life throws messy curve balls. Trusting that the sun always rises, and so do you.
Let’s explore what that looks like…
We don’t reserve our love only for when our children please us.
We may not love all of their behaviour, but we love who they are, no matter what. When we distinguish their behaviour from their worth, we give them a safe space to blossom into the authentic version of themselves. They will learn they are enough exactly as they are.
The most valuable tool in our parenting toolbox is our connection with our children.
We recognise that perfection is a unicorn (aka it doesn’t exist) and strive for connection with our children - and ourselves - instead.
We honour individuality.
Development is like a seed: it grows into what it's meant to be, in its own time (not according to expectations or competition). By nurturing who children are, recognising their strengths, and supporting them when they need help, we guide the towards their fullest, most authentic selves - a delicate dance of nature and nurture over time.
We are curious and self-aware.
We are raising humans, not managing inconveniences. We recognise that the challenges of raising little people can trigger unhealed parts of our own inner child. When we are aware of our buttons and triggers, we can show up and support our children in a different way, allowing us to respond with intention rather than react on autopilot.
Parenting doesn't just shape our children - it shapes us.
This journey is a profound evolution, shaped by the challenges we face, the lessons we learn, and the connections we build. As we navigate what no longer serves us and nurture what does, we grow into who we need to be. We grow for ourselves AND for our children—together, side by side, through each moment and every season.
Sh*t happens. Let's grow through it.
Being an adult isn’t about avoiding mistakes or knowing the answer to everything. With a growth mindset, we see challenges as opportunities to learn and improve—for ourselves and our children.
We strive to nurture like gardeners, not build like carpenters.
Children aren’t blank slates to be moulded but unique individuals—messy, playful, and wonderfully unpredictable. By recognising the division of responsibility—what’s ours to guide and what’s theirs to own—we foster autonomy and agency, empowering them with the tools they’ll need for a lifetime.
Feelings are a normal part of being human.
We guide children through their emotions by acknowledging their experiences and helping them navigate boundaries. All feelings are ok, all behaviour is not: we help our kids see the difference.
Raising children is not a sprint, it’s a marathon.
THERE IS NO SUCH THING as a 'ONE AND DONE' or 'quick fix'. It’s about showing up, consistently and intentionally, over time. Growth is an ongoing process for both parent and child. By staying true to our values and trusting in the journey, we honour who our children are becoming and believe in their ability to thrive.
We take our job as parents seriously (but not ourselves)
Let’s be real: parenting comes with an endless supply of worry, mixed with a dash of “don’t stuff this up” and the overwhelming need to be the ‘best you can be.’ But when we learn to laugh at ourselves, offer radical self-love and grace, and separate our self-worth from our role as a parent, everybody wins.
As Johnny Farnham said: “Let’s take the pressure down!”
We tap into the power of the micro-moments of connection that exist in our day-to-day.
Meaningfully connecting with our children doesn’t mean we need to DO more.
Play helps you BE who you are.
Play is hard to define, but characterised by intrinsic motivation and mental attitude - aka what's happening on the INSIDE, not what you see on the outside. Play reminds us who we are and helps us thrive - at every age.
Have we met?
I'm Amy Cox.
I'm a Masters-Qualified Play Therapist, Teacher, Educational Consultant, Mum to 4 amazing kiddos, Author, Speaker and Researcher.
But wait, there's more...
I'm also an eternal student, Casual Academic Lecturer for undergraduate teachers, Play Advocate, ADHDer, Steering-Committee Member and Matrescence Activist obsessively curious about the heart AND science of play, connection and development.
See what I did there? I'm not here to be defined by ONE thing - and neither are you (or the little people in your life).
So if you’re here for a New Way, becoming who you came to be, empowering your kids to do the same, one imperfect step at a time... you’re in right place!
read my story ➝
Her phenomenal passion for children and mothers is world-leading
"In an online world filled with 'experts', Amy really stands out from the crowd. Her in-depth knowledge of the brain, her dedication to research and study, and her phenomenal passion for children and mothers is world-leading. In her own unique way, she's able to transform how children and mothers see themselves, and therefore how they parent. And our world really needs that right now."
AMY TAYLOR-KABBAZ
(amytaylorkabbaz.com)
A leading light in the parenting world
"Amy Cox is a leading light in the parenting world. She's my go-to when I need a loving reminder about not only what my kids need, but what I need, to thrive in my parenting journey. Delivering no BS info and inspo - I can't get enough of Amy! Thank you for all you do for mothers out there who are craving a new, guilt-free and playful way to live!"
– Lisa Corduff
lisacorduff.com
Nothing comes close to the sheer awesomeness of this program
"I have done so many courses and NOTHING comes close to the sheer awesomeness of this program. Thank you for helping me see myself, accept myself and learn to embrace myself. I know that I AM enough and I AM what my children need."
– Becky, Mum of 2
I want to take a moment to acknowledge the Whadjuk people of the Noongar Nation, the original caretakers of the land where I'm lucky enough to live, work and play: Perth, Western Australia. To those who have walked before us, those who walk with us today, and the leaders of tomorrow: your deep connection to this land is truly inspiring. I'm here to listen, learn, and grow; acknowledging the unceded sovereignty and the enduring strength of Australia's oldest cultures. I am committed to taking real steps towards understanding, respect, and helping heal the traumas of the past.